A lot of companies manufacturing mobile phones are devising many different kinds of promotional schemes in order to attract people and convince them into purchasing their mobile phones. Since the economy is undergoing a recession, many people have started keeping a close track of their expenses and they do not like to spend their money on unwanted frivolous things like the latest model mobile phone. Due to this all mobile phone companies are coming up with different kinds of promotional schemes like the 12 months free rental plan in order to create loyalty among the customers towards their company for an extended time period of twelve months.
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